Welcome to your go-to resource for success! The Russell Realty Playbook has everything you need to master lead management, transactions, marketing, and more--all in one easy-to-use platform.
Start here! Learn how to use this Playbook effectively.
Step-by-step guidance to organize and convert leads.
Buyers, sellers, & leases. Everything you need for smooth transactions.
3.1 Working with Buyers
3.2 Working with Sellers
3.3 Lease Transactions
3.4 Transaction Management
3.4.1 What is Brokermint?
3.4.2 Checklists & Document Management
3.4.3 Compliance
Proven strategies to attract and convert leads.
4.1 Social Media & Online Marketing
4.2 Open Houses
4.3 Events
4.4 Sphere of Influence & Referral Strategies
4.5 Prospecting & Cold Outreach
Winning conversations for every situation.
5.1 Scripts for Buyer Leads
5.2 Scripts for Seller Leads
5.3 Follow-Up Text & Email Templates
5.4 Voicemail & Call Scripts
Time management, workflows, and best practices.
6.1 Task & Time Management
6.2 Using Todoist for Task Organization
6.3 Structuring Your Daily Workflow
Resources to sharpen your skills and grow your business.
7.1 Onboarding & First Steps
7.2 Continuing Education & Certifications
7.3 Coaching & Training Resources
Quick answers to common questions and links to outside resources.
8.1 Common Agent Questions
8.2 Tech Support
8.3 Quick Links & Downloads