What is the Russell Realty Playbook?

Welcome to the Russell Realty Playbook—your go-to resource for success in our brokerage! Whether you're a new agent learning the ropes or an experienced professional looking to sharpen your skills, this Playbook is designed to keep you organized, help you generate more business, and close deals efficiently.

Inside, you'll find clear, step-by-step guidance on lead management, transactions, marketing, and more—all tailored to Russell Realty’s best practices. This Playbook is built for quick access and practical use, so bookmark this site and refer back to it whenever you need guidance. It’s updated regularly to ensure you always have the latest tools and strategies at your fingertips.

Key expectations for agents

To thrive at Russell Realty, agents should commit to the following:

1. Daily CRM Use: Stay on top of leads using BoldTrail CRM to maximize conversion.

2. Transaction Management: Follow brokerage processes in Brokermint (BackOffice) for smooth transactions.

3. Marketing & Lead Generation: Leverage our marketing tools & templates to grow your business.

4. Communication: Respond promptly to leads and clients to maintain strong relationships.

5. Training & Support: Take advantage of brokerage training, coaching, and resources to improve and stay ahead.

Where do I start?

First, read the How to Use This Guide page to learn how to use and navigate the Playbook.

New to Russell Realty's systems and procedures?

Start with the Getting Started with BoldTrail and What is Brokermint? chapters to learn how to leverage our CRM and transaction technology.

Familiar with our systems already?

Explore the CRM & Lead Management or Marketing & Lead Generation sections to begin implementing the Playbook strategies into your business.

Need help navigating? Click here.

Looking for direct assistance? Click here.