Designed for quick reference

The Russell Realty Playbook is built to be a practical, easy-to-navigate resource that helps you find answers fast. Rather than reading it like a book, think of it as an on-demand reference guide that you can access whenever you need guidance on lead management, marketing, transactions, or brokerage tools.

Most agents won’t read every page in order—and that’s okay! The Playbook is structured to allow you to jump directly to the section you need and get back to work quickly.

How to navigate the Playbook

To make navigation as seamless as possible, the Playbook follows a structured layout with clear headings and a simple format.

Home page = your starting point

• The Home page serves as a table of contents, with buttons and links that take you directly to key sections.

• If you're not sure where to go, start there.

Organized by major topics

• The Playbook is divided into major categories, such as CRM & Lead Management, Marketing & Lead Generation, Transactions, and Productivity.

• Each category contains subsections with more detailed information.

Quick-access links for faster navigation

• Throughout the Playbook, you'll find buttons and hyperlinks that let you jump to related content without excessive searching.

• Return and navigation buttons at the bottom of pages bring you to the relevant page for easy browsing.

Mobile-friendly considerations

• Google Sites has some limitations with navigation on mobile devices. If you're using a phone or tablet, the menus may become difficult to use under certain circumstances.

• If you're having trouble navigating, use the Home page or search function to find what you need quickly.

Best practices for using the Playbook

To make the most use out of this tool:

• Bookmark this Site – Keep it handy so you can refer to it whenever you need it.

• Search When in Doubt – Use the built-in search bar to find topics quickly.

• Check for Updates – This Playbook will evolve with new tools, strategies, and brokerage updates.

• Use It Daily – Integrate the Playbook into your business routines for maximum efficiency.

Need help?

If you have questions or suggestions for improving this guide, visit the Need Help? page for contact information. We're always looking to make the Playbook even more useful!