Smart Campaigns are automated, multi-step follow-up sequences designed to nurture leads and stay engaged with prospects at different stages of their home-buying or selling journey. These campaigns help agents maximize their time by maintaining consistent communication without manual effort.

Learn more about smart campaigns by clicking the link below.

Brokerage smart campaigns

Russell Realty offers six premade smart campaigns for your use in marketing to your leads. The smart campaigns are described below.

1. New Lead Fast Follow-Up

• Length: 7 days

• Purpose: Immediate engagement and qualification to convert into an Active Lead.

• Use Case

• Content

2. Unresponsive Lead Nurture

• Length: 30 days

• Purpose: Attempt to re-engage while downgrading to Prospect status.

• Use Case

• Content

3. Active Lead Engagement

• Length: Ongoing

• Purpose: Keep engaged leads moving forward in the home search.

• Use Case

• Content

• Length:

• Purpose: 

• Use Case

• Content

• Length

• Purpose

• Use Case

• Content

• Length

• Purpose

• Use Case

• Content